Case Study – Pret

Published on Scribd.com Highlighting by me.

“Problem Analysis:
– …
Bridgepoint has set a challenging expansion goal of increasing the number of shops by 15 about 15% each year.
– But for doing so, they need to open more and more ‘twin stores’ where there will be no kitchen and hence, they will go against what Pet A Manger is known for.

In order to achieve its expansion target of 15%, Pret a Manger would necessarily have to twin. However, this could potentially damage the reputation of the brand, whose Unique Value Proposition is that it sells freshly-made sandwiches.”

This doesn’t really damage the reputation as much as mistreating staff to work even more under intense pressure with a bullying tactic to get more money into the business to achieve the 15% target.

Just the thought that I “helped” for 10 years to make these numbers happen, while being mistreated and seeing my colleagues been mistreated makes me sick to my stomach!!

 

PAMSU Tweet Bridgepoint

Pret Staff Union Tweet

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